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Reel Sportswear - Our mission - Texas fishing fun - fishing apparel

OUR MISSION:
Build the best product, promote the conservation of marine resources, use business to inspire and influence on our family, friends and our community.

Shop Swell-Made Tees
Holiday gift guide with shipping deadlines on a white background

HOLIDAY OVERBOARD

We’re tossing the old, reeling in the new. Zero fluff. 100% REEL. Welcome aboard—or overboard.

Reel Sportswear Holiday Gift Guide - Fishing Gift Guide for Men & Women
New Arrivals - Fall 2025 Mens and women's fishing apparel, Reel Sportswear

New Arrivals // Fall 2025

Not For Pretty Boys. – Shop Now

Two people in a boat on water with 'Warehouse Holiday Sale' text overlay, Reel Sportswear Holiday Warehouse sale, best prices on fishing apparel

Shop the Warehouse

Everything in the warehouse is marked down and ready to ship. No codes, no mercy.

Mystery Haul Boxes

$40–$100 mystery hauls packed with Reel gear straight from the deep end of the warehouse.

Black and white advertisement with a person fishing, featuring text about a trade-in event on December 6th, 25.

Trade-In

Bring in any old shirt—any brand, any condition—and get hooked up with something better built.

Texas Fishing Apparel. Made Different.

Texas Fishing Apparel. Made Different.

Reel Sportswear® comes from the Texas coast — gear built for the grind, the salt, and the good times that follow. Tough enough for the sun, true enough to carry the stories that matter.

Reel Sportswear® comes from the Texas coast — gear built for the grind, the salt, and the good times that follow. Tough enough for the sun, true enough to carry the stories that matter.

Reel Sportswear PRO+ Technical Fishing hoody - best selling fishing hoody
Reel Sportswear PRO+ Technical Fishing hoody - best selling fishing hoody

Fishing Apparel New Arrivals

Explore the latest fishing shirts, fishing shorts, and fishing headwear from Reel Sportswear®. Our gear is built to handle the Texas heat, the salt, and the grind that comes with chasing fish or sitting in the blind all weekend. This is fishing apparel forged in authenticity — made for the ones who live it.

reel-sportswear-mens-fishing-shorts-tidal-shorts
reel-sportswear-mens-fishing-shorts-tidal-shorts

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All Day Comfort for Dog Days

From board room to the boat ramp, nothing combines softness, and authentic style like our Tide Washed Tees.

Tide Washed Tees Reel Sportswear
Tide Washed Tees Reel Sportswear

Shop Unisex Tees

On the town or in the boat, Reel Sportswear fishing t-shirts bring the attitude and comfort for all anglers.

Reel Sportswear Fishing apparel and clothing
Reel Sportswear Fishing apparel and clothing

Shop Crop Tops

Modest women fishing cropped tees with long-lasting quality and a super soft feel, plus they are cute.

Reel Sportswear Retail Stores & Dealers

Looking for the closest place to grab our gear? Find Reel Sportswear retail stores, partners dealers located in Texas.

 

Reel Sportswear - Join #OurCrowd Today - Our Crowd we live under the sun and fish every dayum day
Men's Fishing Apparel & Clothing
Men's Fishing Apparel & Clothing

Men's Fishing Apparel

Men's styles that hold up to the demands of our Outdoor lives.

Fishing Accessories & Headwear
Fishing Accessories & Headwear

Headwear & Accessories

Lids, Caps, Face Masks & More for the everyday & the weekender.

Women's Fishing Apparel & Clothing
Women's Fishing Apparel & Clothing

Women's Fishing Apparel

Ladies fishing styles that are beaufitul and ready for life under the sun.

YouTube®

Short Films & Documentaries

Our Short films and documentary films are cultural time capsules. Dive into the pioneers, outlaws, and everyday anglers who carved out Texas fishing as we know it. Through each story, we preserve the grit, spirit, and history of a community that still runs as deep as the tide.

WATCH BELOW

Thanksgiving isn’t really about the food — it’s about the table, and the people who gather around it. In this Reel VLOG, Andrew Foster uses the chaos of holiday family dynamics to talk about loyalty, gratitude, and the 12-year journey of building Reel Sportswear. A warm, funny, heartfelt piece reminding us that everyone has a seat at the table.

Every company promises “big savings,” but somehow everything costs more. Andrew Foster calls out the nonsense — and explains why Reel Sportswear is doing the opposite.

There was a time when Halloween was wild. Pillowcases full of candy, cheap plastic masks that barely let you breathe, and enough hairspray in the air to make the ozone cry. Parents sent us out with flashlights and bad advice, and we came home sticky, tired, and happy.

Fishing runs far deeper than catching. It’s not just about filling limits or freezers— it’s about moments. Gyotaku is the purest, most interactive way to preserve those moments. It captures the soul of the fish, keeping it alive long after the fight is over.

Fishing Apparel, haynie bay boat running in Texas bay. Reel Sportswear for the Ambitious, creedo

As an emerging Texas fishing apparel brand that has fostered a decade of professionalism, style and sun protection, Reel Sportswear has been delivering the best fishing clothing to Texan anglers since early 2013. What started as a company simply rooted in the fishing lifestyle, has evolved into an influential regional brand that provides high quality fashion to those seeking performance and comfort in the world of outdoor sports. Reel Sportswear's focus on performance and technical fishing apparel has been a natural part of the brands growth. As fishermen first, we are dedicated to producing the highest quality fishing clothing that protects against the harsh environments Texas has to give and we continue to focus on improving each product year after year. At Reel Sportswear, we innovate to inspire, and if our products can facilitate your adventure-seeking lifestyle then we’ve done our jobs right.

As an emerging Texas fishing apparel brand that has fostered a decade of professionalism, style and sun protection, Reel Sportswear has been delivering the best fishing clothing to Texan anglers since early 2013. What started as a company simply rooted in the fishing lifestyle, has evolved into an influential regional brand that provides high quality fashion to those seeking performance and comfort in the world of outdoor sports. Reel Sportswear's focus on performance and technical fishing apparel has been a natural part of the brands growth. As fishermen first, we are dedicated to producing the highest quality fishing clothing that protects against the harsh environments Texas has to give and we continue to focus on improving each product year after year. At Reel Sportswear, we innovate to inspire, and if our products can facilitate your adventure-seeking lifestyle then we’ve done our jobs right.

Protect Our Playgrounds

Because, without them, we just wouldn’t be the same. It’s on us to make sure they’re around for future generations to enjoy.

Be Respectful

Thoughtful fishermen respect other anglers and protect the quality of the experience for all.

Take Responsibility

Educating, conserving and promoting the present and future of our natural marine resources.

Pass It On

Teach, share, and bring the next generation along for the ride — so the culture never dies.